Q&A with CEO Troy McCall

With a fresh new Veramed brand, our CEO, Troy McCall, discusses the company’s mission and our ongoing commitment to the highest standards.  

How is Veramed evolving and how does the new brand reflect this?

Veramed has grown and evolved a great deal over the years – in response to both challenges and opportunities – from a small UK-based company to a global CRO with specialist teams in Europe, the US and Asia. It’s an exciting time to assume Veramed’s leadership as we prepare for the next phase of growth. Despite our global expansion, the foundational pillars of our services have remained consistent: purpose, integrity and good judgment. This isn’t going to change. With the new branding, we wanted to put these principles front and center. The tagline ‘Biometrics Built Better’ is not just about our technology and technical expertise, but about every aspect of how we operate, always looking for positive impact in everything we do.   

Our mission as a company is to be THE standard-setter for biometrics. 

It’s an ambitious goal, but one that I believe Veramed is ready for. Even within my first few months as CEO, it quickly became clear what makes us special. We bring together the people, the culture and the approach needed to meet the challenges of any opportunity. I’m excited to see this ambition, confidence, and willingness to look at things differently reflected in our bright new look. It represents who we’ve always been, now ready to meet the needs of a global market.  

Why is now the right time – what challenges is Veramed looking to address? 

The clinical research landscape is constantly shifting, with uncertainty around funding, evolving technology and regulations, and new markets emerging across the globe. In this landscape, sponsors want full confidence in their trials and the CRO they’re working with.  

There are a lot of things that come together to build this confidence. I think it’s important that teams are not afraid to ask hard questions or challenge ways of working, while maintaining the collaborative relationships, consistency and dedication that sponsors need. At the same time, sponsors are looking for a smart approach to technology, particularly in the age of AI and automation and the challenges and opportunities they bring to the industry. And, crucially, they’re looking for data that’s ready for regulatory submission and right the first time. Our team at Veramed brings together all these aspects to provide services and solutions that meet, and even exceed, the expectations of our customers. We hold ourselves to high standards in everything we do. This is why our new logo is inspired by a signature – it’s a symbol of our commitment to these standards.

“The foundational pillars of our services have remained consistent: purpose, integrity and good judgment.”

What are your ambitions for the future of Veramed and how will you get there?   

I’m excited for us to continue to grow, so that we can take the excellent work we’re doing and apply it on a larger scale. Our ultimate goal is creating a positive impact: for our customers in their trials, for the patients that are waiting for new treatments, and for the planet as a whole. Growing Veramed will enable us to maximize our positive impact, but we must do so responsibly. 

This means a focus on communication and collaboration across time zones and cultures, sharing learnings and maintaining our high standards across all our locations. We’ll continue to enhance our offerings, always driven by data, our culture, and an unwavering commitment to quality. And finally, we know that our dedication to our customers’ trials is something that sets us apart. So even as we grow, we’ll maintain the same level of care, focus and attention to every project, acting not only as a service provider, but a strategic partner to our customers. 

What strengths will Veramed draw on to deliver ‘Biometrics Built Better’?  

Veramed’s people are our greatest strength. Long-tenured teams, continuity that reduces transition risk for sponsors, and a reputation for right-first-time delivery. The internal culture of purpose is clear in our service quality and in how we show up for one another. It’s something that every team member builds and contributes to, so that even as we grow, we preserve the essence of what makes Veramed special – for the benefit of the staff, of our clients, and ultimately of the patients we serve through our work. 

Making the right decisions as we grow is, of course, vital. As a B-Corp, we serve multiple stakeholders, not just our staff and our clients, but also our communities and the environment. That framing matters as we choose where to invest, how we expand, and how we care for our teams. 

These strengths are part of our DNA. They’re the manifestations of our core values. They’re important to all of us at Veramed, and I believe they’ll be the key to reaching our goals and shaping the future of the industry. 

Watch our new brand video to see how we’re delivering Biometrics Built Better.