In this podcast, we explore why diversity, equity and inclusion in clinical research is not just an ethical consideration, but a scientific necessity. Zoe Kefford and Roxanne McGuire discuss real-world examples of underrepresentation, the risks of incomplete data, and the critical roles of transparency and early diagnosis in improving outcomes. From historical data gaps to the potential of AI and real‑world data, this conversation highlights how inclusive trials lead to stronger evidence and better healthcare for all. 

Podcast Agenda

• DE&I = better science: Why representation improves outcomes 
• The impact of gaps: When data doesn’t reflect real patients 
• Trust and access barriers: Why participation is still unequal 
• Practical solutions: Representation, engagement and smarter recruitment 
• Tech and data: Using AI and real‑world insights responsibly 
• The way forward: Embedding inclusion across every stage of research 

Listen to the episode:

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